![]() ![]() Shop by departments, or search for specific item(s). Our staff consists of trained opticians that are well regarded in the optical …Official website for Costsco Wholesale. Costco Optical prides itself on having some of the most knowledgeable employees in the industry. In our lab tests, Eyeglass Stores models like the Costco Optical are rated on multiple criteria, such as. Costco Optical is part of the Eyeglass Stores test program at Consumer Reports. Oakley 009341 Matte Brown Tortoise Warm Grey Sunglasses. Prescription sunglasses are only $48.95.Oakley OO9225 Matte Black Tortoise Prizm Bronze Ruby Iridium Polarized Sunglasses. As the name suggests, 39DollarGlasses carries a variety of prescription glasses for $39. In a branding sense, Zenni got game.If you want a happy medium between $6.95 eyeglasses from Zenni Optical and more expensive in-store brands, 39DollarGlasses is for you. Running with the Bulls.Īs Zenni gains status and mass-market appeal, sports sponsorships become a powerful medium to reach a diverse TV audience. Zenni began a partnership with the NBA’s Chicago Bulls , bringing their eyewear story alive on the Bulls jerseys and throughout the arena. In keeping with their playful, engaging brand voice, we created Blokz (Zenni’s proprietary lens tech) and presented it as the Cure for FryEye. While most companies take a scientific or medical approach to telling that story, Zenni wanted something different. This technology filters out the harmful blue light from computer screens that can cause burning, irritated eyes. Product design and “The Cure for FryEye.”Ī new trend in product design for eyewear is the development of blue blocker lenses. A company built on a price tag now has a compelling story that celebrates individual style and creative expression - and offers an experience that differentiates it from competing brands. In taking a 360-degree view of the Zenni brand, we were able to unify all the touchpoints into one cohesive story. An extensive set of seasonal color palettes brought a distinctive and energetic look to each month of the calendar. We helped develop a year-round program of collections, sub-brands, and seasonal promotion ideas that would keep the Zenni story fresh and relevant. We also examined how we could rev up the retail experience. Ultimately, all CX, UX, and UI work centered on building a stronger relationship with new customers and long-time fans. Buying prescription glasses online is a new idea, so we created a learning center to kickstart their education. The entire brand came to life on the Zenni e-commerce website. Material explored all ideas for how people would browse, try on frames virtually, fill their shopping carts, and make personal profiles. ![]() Material developed a verbal identity and voice that was more lighthearted, inclusive, and invitational. The Zenni message encouraged people to re-imagine eyewear from a fresh point of view. Out with expensive and elitist, in with affordable, engaging, and fun. In spirit and mission, it’s Target - not Lord & Taylor. While the visual language brought a new level of style and design sense, it’s important to note Zenni is a populist brand. All elements of the system - from textural patterns and color palettes to typography and photography - help express the new brand positioning strategy of personal style. The look is fashion-driven and reinforces a strong sense of quality and craft - an important asset for eyewear at such a surprisingly low price. The design of the Zenni wordmark and logo reflected this switch to a richer brand experience. As a result, we were able to help foster more durable relationships between Zenni and its customers. By elevating individuality and style, we transformed price into an empowering message of self-expression. We were able to crystallize this idea with a new branding statement: Eyewear For Every You. When people can afford multiple pairs of glasses, self-expression suddenly becomes a powerful and inviting brand marketing strategy and story. ![]() In the case of Zenni, however, the price creates a fundamentally new way to think about eyewear. Brand marketing strategy: Eyewear as a wardrobe item. Today, direct-to-consumer brands like Zenni Optical have reframed the conversation and customer experience, delivering exponential choice at dramatically lower price tags. The old business model built on high-priced opticians and retailers gave way to online brands like Warby Parker that curated a customer experience (CX) while still extracting a significant premium. The eyewear industry has a new set of optics. ![]()
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